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While the Immersive experiences cost over $40 in other parts of the country, your Wizard of Oz Museum ticket includes the Museum and three different Immersive Experiences under $32 or less (with fees) for adults and $15 for kids.

Open 7 days a week from 9 am – 5 pm. 

2000+ reviews on Google (4.9 stars) &  900+ on TripAdvisor(5.0 stars) 

TripAdvisor Hidden gem in Florida
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Best Museums in Florida for families
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You might wonder why the Wizard of Oz Museum is so wonderful.  Because the museum serves as a blank canvas for so many kinds of American Fantasies.   Oz is American; Oz is nonsense; Oz is movie; Oz is musical; Oz is satire;  Oz is fantasy; Oz is brilliant; Oz is entertaining; Oz is book;  Oz is obvious; Oz is secret; Oz is measure of Gold.

TripAdvisor is the most reliable source for attraction ranking worldwide. TripAdvisor is to travel as Google is to search, Amazon is to online shopping, and Uber is to cabs.


Below are results sorted by Traveler’s rankings and Favorite ranking on TripAdvisor

In the USA – (travelers and favorite)

For Museum lovers, we are  #23 out of 30384 and  #76 out of 30384

For Things to Do  #290 out of 100,000+  and #107 out of  100,000+.

For Art Lovers  #5 out of 1830  and #24 out of 1830.

For  Kids #1 out of 619 Children’s museums and #3 out of 619.

For Pop-Culture  #10 out of 7424 and #45 out of 7424.

For Hidden Gem Attractions  #3 out of 1535 and #17 out of 1535.


Link to  Florida and Local rankings

Forbes magazine - 9 Best Places To Visit On Your Next Florida Vacation
9 Best Places To Visit On Your Next Florida Vacation


Permitted by the real visitor and taken by museum’s camera. 


Searching Google for the Best Florida Museums produces a list of the museums on the map. The Wizard of Oz Museum is currently in the top 10 on the list. 

Other top museums within a 1-hour drive from the Orlando Icon Park, include   #1 -The Kennedy Space Center,  #2- The Wizard of Oz Museum, #3 – Charles Morse Museum, #4- Madame Tussauds, #5-Titanic, #6-Museum of Illusion, #7 Orlando Science Center.

Best Florida Museums


We advise you to watch the 2-minute video to get the museum introduction. The expression “Better to see something once than to hear about it a thousand times” best applies to the museum experience.

The Wizard of Oz Museum

Step into a world of wonders with The Wizard of Oz Museum and explore over 2000 memorabilia items.

Uncover the fascinating history behind the classic movie and explore the original props used in the 1939 film.


For over a hundred years, America’s best-loved fairy tale, THE WIZARD OF OZ has been delighting audiences (both young and young at heart) worldwide.
Now the magic of Oz comes to Florida. Launched in Cape Canaveral  /  Cocoa Beach in the Fall, of 2021, a glittering new museum lets visitors experience the world of THE WIZARD OF OZ with an enchanting celebration of all the classic’s enduring appeal.

Wizard of Oz logo
Open 7 days from 9 am - 5 pm.
Adults $29.99, Kids $14.99
Wizard of Oz logo
Open 7 days from 9 am - 5 pm.
Adults $29.99, Kids $14.99

In general, the museum experience addresses the following topics:

  • Oz Books authors’ lives and how American history of the late 18th century influenced Oz books writing, Official 40 Oz books, other books by Frank Baum, written on various subjects, including magic and fiction literature.
  • The museum covers all the Broadway musicals, three different Wizard of OZ movies, and others such as Return to Oz and Oz Great and Powerful.
  • The memorabilia on display covers pieces from the 1850s to current times, and visitors may notice some of them from their own Oz collections.
  • 1939 Movie props, Movie script, signed contracts, and signatures of all members of the MGM cast, including personal items of Judy Garland.
  • A guided tour and notes educate visitors about artifacts.
  • Photo opportunity with life-size Oz characters and the option to watch a movie.
  • Many adults enjoy looking at the old children’s toys in the kid’s room, which takes them back to their childhood.
  • In the Immersive room, you can relax on the bench through classical music to appreciate Van Gogh’s Art, Fly through the Universe, and watch the custom-created scenes from the Wizard of Oz book that never made it into the movie.
  • Lastly, the gift shop is full of old collectibles and new merchandise.
If not sure if the museum experience is for you check this article.

Information about the Museum

The museum displays over 2000 pieces with original props from the famous 1939 movie.

Immersive Wizard of OZ

In the museum, we installed a new light-colored floor for visitors to have an immersive experience as close to reality. Visitors are immersed in the first American fairy tale within 20,000 cubic feet of space, utilizing the latest technology to project images to the walls and the floor using over 30 laser projectors.

Immersive Van Gogh

One of the Cocoa Beach attractions in the Museum is the Van Gogh Immersive experience show.

Immersive Universe

The museum experience enhancing storytelling, with visuals provided through immersive technology, allows visitors to walk through the landscape described in the oz books.

What makes our museum special

The Wizard of Oz Museum is a unique and exciting destination that offers a one-of-a-kind experience for visitors of all ages.

What sets us apart is our dedication to preserving the legacy of the beloved classic film and its enduring impact on popular culture.

Regardless of the weather conditions, a museum visit is one of the fun things in Florida to do with kids indoors.

Wizard of Oz Merchandise

Oz merchandise is highly collectible among fans of the classic movie. From figurines and posters to t-shirts and jewelry, there is no shortage of items available for purchase.

Be Part of the Story at The Wizard of Oz Museum

While most museum gift shops offer books about a museum and its contents, The Wizard of Oz Museum takes its own story from the books to the screen by way of an immersive experience that can be enjoyed by visitors of all ages.

The Wizard of Oz Museum is the most popular museum in the country that covers a book that emphasizes L. Frank Baum’s story and its impact on American culture. The museum’s family appeal is recognized by two major traveler ranking sources – TripAdvisor and Whichmuseum – where The Wizard of Oz Museum ranks in the top 20 for things to do in Florida among art
and/or museum lovers, couples, kids, and pop culture fans, as well as best group activities, and as a hidden gem. 

At Whichmuseum, it ranks as #1 out of 8,751 museums in the country in four
categories (child-friendly, audio tour, museum shop, and parking); as #2 among art museums in Florida, and #14 among the best museums in Florida.

For kids, excitement peaks when encountering artifacts in the Oz museum, when they are engaged and can make their own choices and participate in activities. Children are most drawn to the objects that resonate with their interests, prior knowledge, and experiences.

For teenagers, it’s often an eye-opener that there is more than one book in the Oz series, and there’s much more in the book than what was in the 1939 movie. They are also shocked to learn that the Tik-Tok they use every day is from Baum’s book titled Tik-Tok of Oz from 1914.

Millennials might also be impressed by the author’s prediction about wireless phones, robots, satellites, and bulletproof vests before 1920, and how the Google car resembles one from the cover of a 1941 Oz book titled Scalawagon in Oz.

Gen X is intrigued by different versions of populism used in the story and guessing the origin of the main characters. Does the Scarecrow represent farmers? Does the Tin Man represent industrial people? What about TinMan’s missing heart? Does this have anything to do with Baum having childhood heart issues that ultimately led to his death?

Older Oz Museum visitors analyze the information presented to them through their life-long experiences. The “Boomers” age group is often surprised when they learn Baum got an idea about the Emerald City from visiting the first Chicago World’s Fair in 1893. Baum’s use of spectacles in the Oz story is based on visitors of the fair who were blinded by the light at night.

The original Oz book was written at a time when the country moved from silver to the gold standard. This led to theories about Dorothy's silver shoes from the book and the yellow brick road representing gold. Adding to the speculation, it was noted that the measure for gold is an ounce
with an abbreviation of “oz”, and the color of American currency is the color of Emerald City.

Other Oz theories questioned the coincidence that all the females in the Wizard of Oz story are strong, and all male characters lack something and need the support of Dorothy. Looking into this further, attention focused on what amount of influence Baum’s mother-in-law, Matilda Gage,
a feminist had on him.

History says children frequently asked Baum to draw a map to the Emerald City, but today only a GPS is needed to get there. Simply type Cape Canaveral, Florida, to find The Wizard of Oz Museum, and then just look for a 12-foot-tall Tin Man.

Boasting a unique collection of rare and unique artifacts from the story’s remarkable history, guests can journey down the Yellow Brick Road with Dorothy and her beloved companion exploring Oz’s early days as a best-selling children’s book series first envisioned by the imagination of legendary author L. Frank Baum, the iconic MGM film starring Judy Garland, to modern pop culture sensations, such as THE WIZ and WICKED and beyond.

And because Oz is for everyone, guests can expect THE WIZARD OF OZ Museum to be one of Florida’s most affordable outings for the entire family at the beach. So re-live your childhood and travel ‘over the rainbow’ for memories old and new with the magic of THE WIZARD OF OZ Museum. Where fun and imagination await, there’s truly, ‘no place like home.’


They are talking about the museum as the top thing to do in Cocoa Beach

A message from the owners

The Wizard of Oz Museum is not a public museum. There is no public or private funding, no tax breaks, no guild, and it is not staffed by volunteers. The Memorabilia on displays is not donated and the Immersive Experience is entirely the creation and construction of one family. We open the museum to the public for your pleasure because we know it needs to be shared. The support you show with your attendance allows us to keep the doors open and continue our preservation efforts. Thank you for helping us preserve the legacy of the beloved classic film. It is an honor for us to be the stewards of Florida’s Most Unique attraction.