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News and Media covering Florida Wizard of Oz museum - Orlando

Fred Trust
Mobile: (410)530-3265
Email: [email protected]
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Wizard of Oz Museum brings immersive movie experience to Brevard County
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Magical Wizard of Oz Museum and Immersive Experience in Florida
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Fred Trust, Owner of Wizard of Oz Museum

Orlando Sentinel Newspaper. April 26, 2024 By Patrick  Connolly

Central Florida’s Wizard of Oz Museum has ruby slippers, real Dorothy dress



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A Central Florida attraction takes cinema fans for a stroll down the yellow brick road and a walk through the history of a beloved fantasy tale known worldwide.

The Wizard of Oz Museum on Cape Canaveral contains hundreds of movie memorabilia items, rare first-edition books from the original novel series and an immersive experience with animated scenes projected onto the walls and floor. The attraction also features authentic props from the movie, including a “Winkie Guard” spear, a Dorothy dress worn by Judy Garland, an Emerald City townsman jacket and a pair of ruby red slippers previously displayed in the queue for Disney’s Great Movie Ride.

While millions of people have watched the iconic 1939 film, many might not be familiar with the original series of books written by L. Frank Baum starting in 1900. These are what first got the museum’s owner, Fred Trust, interested in the fantasy world of Oz at a young age.

“I’m originally from the former Soviet Union. When I was a child in elementary school, the teacher read us a book, about 260 pages, throughout the whole year,” Trust said, recalling his memories of “The Wonderful Wizard of Oz,” which he later read to his children. “I was a collector from the early 1990s, maybe even before that … Later on, I decided to open a museum because I got enough pieces that were unique from the perspective of the Wizard of Oz.”


Trust’s expertise started as he helped collectors track down and price out rare and first-edition Oz books with a collector’s guide, of which he sold thousands of copies. While Baum penned the first 14 novels, Ruth Plumly Thompson and other authors picked up his work after he passed away, ultimately completing a series of 40 books. After accumulating enough memorabilia, Trust found a public home to display his collection, inspiring the museum that opened in early 2022.

Inside the museum, visitors first step foot into a gift shop and welcome area before entering the exhibit space. Behind glass cabinets, guests can explore the history of Baum’s writing career before transitioning into displays full of Oz memorabilia, an original movie script, toys, Halloween masks, toys, plates, figurines, puppets and more.


With a self-guided audio tour, it’s easy to spend 30-45 minutes in the main museum space before entering the immersive experience, which is in a separate room with more than 30 projectors casting scenes onto the walls and floor. In this space, visitors can see original animated scenes inspired by the “Wizard of Oz” books and an immersive Van Gogh exhibit with a runtime of around half an hour.

While young guests can enjoy a scavenger hunt with their families, the attraction also offers a separate children’s area with games, pop-up books, the “Wizard of Oz” movie on the projector and other activities.


While Cape Canaveral has proven to be a suitable launching pad for this attraction, Trust hopes to move to Orlando someday to expand its offerings. Until then, visitors of all ages can find delight in exploring the pages of history and the yellow brick road on the Space Coast.

“I wanted to create something unusual,” Trust said. “This is an art museum, a children’s museum and a specialty museum all put together. This can accommodate anybody in some fashion.”



2023 Media mentioning the Wizard of Oz Museum

The Wizard of Oz Museum is mentioned on Forbes as a must-see attraction in Florida under the Travel section.

The Wizard of Oz Museum is # in the USA as an adult museum and is child-friendly on the Whichmuseum.com website.

The Wizard of Oz Museum was reviewed by the Family Destinations Guide.

The Wizard of Oz Museum review is mentioned on the  Happiest Travel on Earth website.

The Wizard of Oz Museum is mentioned on the  Crazy Tourist website.

The Wizard of Oz Museum review is mentioned on the  Trip.com website.

The Wizard of Oz Museum was reviewed by the What Happening Florida website.

The Wizard of Oz Museum is mentioned on the  Trips to Discover website.

The Wizard of Oz Museum is mentioned on the A-Z Animals website.

The Wizard of Oz Museum is mentioned on the cruise travelers ( SAVOTEUR) website.

The Wizard of Oz Museum is mentioned on the Dine, Stay Discover website.

The Wizard of Oz Museum is mentioned on the Travelhop website.

Everything Brevard Magazine. August 1, 2023 By Lee Nessel, EverythingBrevard Managing Editor

Theres No Place to Play Tourist Like Brevard


We followed the yellow brick road all the way to Cape Canaveral.

It’s fun to play tourists in our own community and discover gems in plain sight. Three heel clicks for the Wizard of Oz Museum, which offers an unexpectedly delightful experience that spans literature, film, pop culture, technology, and immersive experiences that can only be found here on the Space Coast.

Let’s start outside: Driving up to the museum, the green paint instantly evokes Emerald City vibes. It’s a bit jarring pulling into a strip mall off N. Atlantic Avenue (and not a farm in Kansas), but once you step onto the yellow brick road as you approach the door, you’re quickly transported over the rainbow and it’s easy to imagine you’re not in Florida anymore.

I took my 10-year-old daughter for a fun outing, knowing she’d enjoy whatever we were about to find since she’d played a few roles on stage in the Wizard of Oz Junior musical when she was 5.

We immediately wanted to look at all the trinkets and memorabilia upon entering the gift shop lobby, but found focus when Manager Jacqueline Cummings welcomed us in and shared a verbal introduction to how the museum works.

I noticed a man watching over things, wearing a shirt from the museum, and didn’t learn until later when we chatted organically (I was on a family outing, not intending to write an article) that it was Fred Trust, the owner who masterminded his passion for the Oz stories into this one-of-kind attraction.

I did say Oz stories, plural. Like most, I had only known of the black-and-white-turned-color film. But Fred’s museum is what a passion for reading combined with imagination and determination look like. While the movie we all know was based on a book, there are indeed 40 Oz books, written by L. Frank Baum. 

My kiddo, and others we saw there, headed into the museum also with extra excitement, with the promise of a prize if they could find all the animals on a scavenger hunt paper.

Learning More About Literature

Fred developed a love of the Oz stories he read as a kid in Europe. When he moved to the U.S. at age 20, he discovered the Oz series. For 35 years, he built a collection of over 2,000 pieces of memorabilia, which fills half of the museum. He started with collecting the old books — some he offers for sale — and when guests starting asking for memorabilia from the famous movie, he elevated his searches.

He has an incredible collection of history, with four notable more recent additions: two items from the film — a spear and Emerald City green jacket — and one of the seven Dorothy dresses used during production. The latest gem just arrived on July 30, the ruby slippers that were part of the now closed The Great Movie Ride at Disney’s Hollywood Studios theme park.

You can walk through and read information about the collection or indulge in the self-guided tour option, where you can use your mobile phone to scan a QR code on each case and hear Fred narrate history of the pieces, which date back to 1850.  

“This is theoretically American history,” Fred said about his museum. “People know about the 1939 movie but here they learn about the 1910 13-minute silent film, the 1902 Broadway show and so much more.”

Immersive Experiences Only Found Here

Once you digest the expansive world of Baum’s Oz, the back half of the museum is where you will experience a truly unique immersive experience. (Or you can start in the back and come to the memorabilia later — once you’re in, you’re in.) It was actually another Van Gogh immersive experience that provided the final inspiration for Fred to open his own museum. 

“Visiting the Immersive exhibit of Van Gogh (in Miami) gave me the idea to bring elements from the Oz books that were never made into the movie to life using immersive technology,” he said. “In my head, I was thinking how cool it would be to have an opportunity to skip on the yellow brick road toward Emerald City and be surrounded by poppies.”

Calling upon his experience as a computer engineer, Fred had a team of developers bring the little known world of Oz from those other 39 books to life in an immersive experience only found at his Cape Canaveral museum. Visitors actually get to enjoy three immersive experiences: 

  • Oz
  • Van Gogh
  • NASA’s James Webb Telescope images of the universe.

Let me declare that I could have spent the entire day in that room. And I wouldn’t have complained if they had the James Webb images on loop. I was mesmerized as my daughter danced to the music as she traveled through space and time. It was breathtaking and achieved the intended effect. We flew through the solar system and beyond.

Fred is nothing if not persistent. He said it took 6 months to develop just 1 minute of one of the Oz immersive scenes, building the specialty characters from scratch.

So, next time you’re looking for a way to escape the heat, learn some American literature history, travel to Emerald city or fly through space, this is the place.

Top Rankings

In about the year and a half since opening in 2022, the Wizard of Oz Museum has landed atop many city, county, state, and national rankings of attractions on various platforms like Google, TripAdvisor, Yelp, Facebook, and Groupon. The museum website shares the good news here

Travelers have ranked the museum No. 1 on TripAdvisor’s list of “Children’s Museums in the United States.”

Fred credits that to the various kids activities, including the scavenger hunt, and the multiple options in a kids area called the Munchkin room. The kids can interact with old Wizard of Oz toys, illustrations, and even watch the movie. Then, once inside the immersive experience room, kids can dance to the music and move along with the animated images.

Space Coast magazine front cover
Space Coast Living Magazine. March , 2023
Space Coast Museum
Brevard County Museum
Original Dorothy Dress

Wizard of OZ Museum 

At some point in your vacay, you’re going to be saying “There’s no place like home!” But before you do – be sure you check out the Wizard of OZ Museum in Cape Canaveral, Florida. Located on N Atlantic Avenue in Cape Canaveral, the museum features over 2000 pieces on display with original props from the famous 1939 movie. 


Looks like the Wizard of Oz Museum is considered an Orlando attraction based on the article “10 Tips to enjoy the vacation in Orlando spending little”.



Speaking of unique museums, whether visitors take a tour of Florida’s east coast to visit the Kennedy Space Center Visitor Complex , or spend a day at the beach, it’s important to note that Cape Canaveral is home to the Wizard of Oz themed museum, the which has over 2,000 artifacts related to the books and movies. Admission is just $28.99 per person.  

Washington Post Today

June 29,2023

The Space Coast, Florida

To say that the ocean views on Florida’s Space Coast are out of this world is no exaggeration. The 72 miles of warm sand sweeping Central Florida’s Atlantic coast from the toes of Palm Bay to the top of Titusville are the only beaches in the country where you can watch rocket launches into space.

With the Kennedy Space Center and Cape Canaveral Space Force Station calling the Space Coast home, only an astronaut could get closer to a launch. It’s no surprise that surfers and paddleboarders watch the show from the swell – Cocoa Beach is one of the best surf spots in the area.

Cape Winds Resort in Cape Canaveral is a perfect midway point between Cocoa and the launch pads. These beachfront self-catered apartment rentals put you within 10 minutes of the Port Canaveral cruise-ship docks and family-friendly attractions such as Golf N Gator and The Wizard of Oz Museum.

Cocoa Beach, Florida – 5 Awesome Activities to Enjoy (travelguideline.net)

Learn About the Book and Movie at the Wizard of Oz Museum

One of the newest attractions in Cocoa Beach is the Wizard of Oz Museum. It opened in 2022 by a local citizen who has been collecting Oz memorabilia for 35 years (and counting!) You’ll see signed copies of books, toys, collectibles, and much more.

Each case contains collectibles and material from different time ranges, starting with the beginning of L. Frank Baum’s writing career and moving through the decades since then. If you have small children who might get bored while you explore, there’s a small room where they can play and still be within your sight.

Once you’ve seen all of the items collected, step into the Wizard of Oz immersive experience. This room is a 360-degree movie (plus the floor!) showing illustrated video scenes from the book that really makes you feel like you’re walking along the Yellow Brick Road yourself. This part is fun for adults and kids alike!

AMERICA Journal – Magazine for travel, lifestyle and culture in North America

In the city of Cape Canaveral, you can attend the Cape Canaveral Friday Fest on the first Friday night of every month. This offers a variety of food stalls, drinks and live music along Taylor and Poinsetta Avenues. To the north, the Cape Canaveral Lighthouse is a landmark that has watched over the cape for over 150 years.
Just south of the harbor, the Wizard of Oz Museum in Cape Canaveral showcases a collection of artifacts from the film’s history, sending visitors on a nostalgic journey along the Yellow Brick Road. In the end, guests of the museum can expect an experience with scenes that do not appear in the film.
Many of the hotels in the region offer free shuttles to the cruise ships, making the cruise experience more relaxing.

Orlando to Cocoa Beach: Easy Florida Road Trips • Passport Stamps

If you like weird museums, this one is worth a stop too. The Wizard of Oz museum is a quirky, home grown fan gallery for all things Dorothy and Co. It’s very low budget, but the owners have lots of personal merchandise on display, some passionate commentary and a surprisingly impressive immersive room, allowing you to skip along the yellow brick road. The disappointing thing is, it’s pretty expensive ($30 entry for adults), so you’d probably only go if you really loved the movie.

Visit the Wizard of Oz Museum today

“The museum displays over 2000 Wizard of Oz Memorabilia pieces with original props from the famous 1939 movie. Through the self-guided tour, visitors learn about the universe of Oz, which consists of 40 official Oz books, and the movie that we all love, partially based on the first book written 40 years before the movie production.”
The Wizard of Oz museum Space Coast
Fred Trust
Museum Founder